All the world’s a stage, said the Bard.
That includes your house. Which is for sale. And thus needs to look bee-yoo-tee-ful.
Staging entails hiring experts with a flair for interior design. They reimagine your living space and give your house a makeover (with temporary decor and furnishings) so that it gets “oohs” and “aahs” from the buying masses.
Great staging isn’t an insurance policy — there’s no guarantee it will bring in more money when you sell your home — but it’s an important marketing tool. It presents your house in a flattering light and helps you compete at a favorable price. (In that sense, staging is like dressing your house for the price you want, and not the price you have.)
Staging also leads to eye-catching listing photos, which are especially valuable given that most home buyers begin their search by scrolling through listings online.
Staging Really Does Help. Like, a Lot.But you don’t have to take our word for it. A recent survey from the NATIONAL ASSOCIATION OF REALTORS®revealed that:
- 77% of buyers’ agents said staging makes it easier for their buyer to visualize the property as their future home. It’s like helping the buyer dream it so they can achieve it — and so you and your agent can make the sale.
- 39% of sellers’ agents said staging a home greatly decreases the amount of time a house is on the market. For you, time saved could mean moving into your new house even sooner.
- 21% of sellers’ agents said staging a home increases its dollar value between 6% and 10%. Simply put, that may lead to more money in your pocket.
Before You Stage, Budget AccordinglyMany listing agents offer staging services to clients as part of their services. If you want to use someone you find yourself, you typically will have to pay out of pocket.
Staging costs vary depending on where you live and how many rooms you’re staging. Home sellers can expect to pay $500 to $2,000. If your house is empty because you’ve already moved, you might also have additional expenses for renting furniture and other homey decorations to make it look lived-in.
Many stagers offer consultations for as low as $200 to $300. If you're on a tight budget, your best option may be using the advice you learn during the consultation to try DIY staging. Listen for tips on how to use the furniture and decor you already have to show off your home’s best assets.
For the Best Results, DeclutterSpoiler alert: No buyer wants to walk into a messy house. Rather than stuffing closets full, pull things out to draw attention to space. So, take time to clean and declutter your home. Organize everyday household items into crates and keep them out of sight. Stow away seasonal decorations (that means no Christmas in July). Make time for — or invest in — a whole-house cleaning, including carpet shampooing. Change lightbulbs, finally make those minor repairs, and add a fresh coat of paint to any room that needs it. Clean out closet spaces, because buyers will want to check out the closets. The ideal closet will have two closet hangers worth of space between each hanger
Also worth considering? Removing personal items from view, such as copious family photos, artwork, or religious keepsakes. The concern is not that home buyers will be offended by you or your lifestyle. The goal is to neutralize the space and help home buyers imagine themselves living there. (But don’t go overboard. You don’t want rooms to feel sterile, either.)
Yes, we did just tell you to clean out your closets. So where are you supposed to put all this stuff? If you don’t have a discrete place to tuck things away, consider renting a storage unit.
Focus On the Rooms That Count the MostYou don’t have to stage your whole house to make buyers swoon. Staging the rooms where people tend to spend the most time usually makes the biggest impression on buyers. Start with the living room, followed by the master bedroom and the kitchen.
Keep in mind that you’re not going for an HGTV-worthy overhaul: Even small touches, like putting fluffy towels in the bathroom or replacing shabby throw pillows in the family room, can make your home that much more attractive.
Oh, and BTW: Stage Your Yard, TooYour house has to look its best — inside and outside. After all, buyers form their first impression when they pull up in front of your home. It’s no surprise, then, that curb appeal — how your home looks from the exterior — can increase your home’s sales value up to 17%, a Texas Tech University study found.
If you’ve never had your yard professionally landscaped, now may be the time to do it. Landscaped homes have a sales price advantage ranging from 5.5% to 12.7%, according to research by Alex Niemiera, a horticulturist at Virginia Tech. That would mean an extra $16,500 to $38,100 in value on a $300,000 home.
Professional landscaping, however, can cost a lot. You’re aiming for polish, not a new garden of Versailles. If budget is a concern, start with these DIY improvements:
- Plant blooming flowers and fresh greenery. Even if it's winter, you can add colorful winter blooms and seasonal touches such as garland or lights.
- Mow the grass.
- Reseed bare patches of lawn and add fresh sod, as needed.
- Wash the front windows.
- Power wash siding and walkways.
- Repaint or stain porches and stairs, as needed.
- Make sure house numbers are easy to see, visible, and pretty.
- Make sure important outdoor features such as the front door, porch, and sidewalks and paths are well lit. (If not, install new fixtures or lighting.)
Just wait ’til they come inside and see what else you’ve done with the place!
Please consider The Myers Team your resource for all things real estate. We have over 35 years of real estate experience, specializing in (but not limited to) the Montgomery County area. If you are refinancing, want a recommendation, need a service provider or just have a home related question, please give me a call at 301-910-9910 or email me at firstname.lastname@example.org.