September 19, 2017 | Bob Myers
According to the National Association of Realtors, 42 percent of  homebuyers start their home search online, and 92 percent use the Web  during the home search process.  While the Internet can be a good place to start looking, there are things real estate agents know about the process of buying and selling a home that can't be found in any Web browser. Here are a few.

1. How to price a home
When  setting a listing price, agents consider scores of factors, from local  and national market trends and neighborhood development activity to the  latest buyer preferences for kitchen appliances and landscaping.  Every home is unique, and an agent with a track record of success knows how to  price it attractively in the market.
The Internet isn't always  much help when it comes to comparison shopping, either.  Many of the same factors that help an agent set an appropriate listing price aren't  available in an algorithm, so online estimators aren't accurate – and could be costly if you purchase without consulting a real, live  professional.

2. Marketing offline
While  online marketing can certainly be valuable, agents have networks of contacts and years of experience to round out their marketing plans.
And,  for buyers,  agents often can tap into their network to learn about  great properties before they hit the real estate websites or even the  MLS.

3. Key points in the process
If you  find a home you love online, the website won't be there to guide you through a mortgage application, find a home inspector or advise you what  to do if an inspection reveals issues.

4. How to negotiate
Having  an experienced, professional negotiator drive your transaction can be vital to reaching a fair price for the property you're buying or selling.  A website can give you an estimate of how much a property should cost, but it can't evaluate whether that's a great price or not.

One way the Web is  helpful in real estate?  Finding a great agent to work with. Start your search here.

Please consider The Myers Team your resource for all things real estate.  We have over 30 years of real estate experience, specializing in the Montgomery County area. If you are refinancing, want a recommendation, need a service provider or just have a home related question, please give me a call at 301-910-9910 or email me at 


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